Top 3 SEO Competitor Analysis Metrics

Search Engine Optimization (SEO) is a crucial part of any online business. It is the process of optimizing a website to increase its ranking in the search engine results pages (SERPs), which results in more visibility and organic traffic. However, it is not enough to just optimize your own website; you also need to keep an eye on your competitors and analyze their Chicago SEO strategies. This is where competitor analysis comes in.

Competitor analysis is an important part of SEO, as it allows you to gain insight into what your competitors are doing and how they are performing. By analyzing the strategies of your competitors, you can identify areas where you have a competitive edge or weaknesses that need improvement. It also helps you stay up-to-date on changes in the industry so that you can keep pace with your competition. Additionally, competitor analysis gives valuable insights into which keywords and content types work best for different industries and topics, allowing businesses to create more effective SEO campaigns.


When conducting competitor analysis for SEO purposes, there are several metrics that should be taken into consideration. These include keyword rankings, organic search traffic volume and click-through rate (CTR), backlinks profile comparison, website structure optimization level comparison, etc. 

In this article we will explore the top three metrics of Chicago SEO agency used in competitor analysis: keyword rankings, organic search traffic volume & CTRs and backlink profiles comparison.

In this article, we will discuss the top 3 SEO competitor analysis metrics that you should keep in mind.

1. Keyword Analysis

The first and most important metric of competitor analysis is keyword analysis. Identifying the keywords that your competitors are targeting will help you understand their SEO strategy. You can use various tools to analyze the keywords they are targeting, such as SEMrush, Ahrefs, and Google Keyword Planner. Look for the keywords your competitors are ranking for and how much traffic they are getting from those keywords. This will help you identify new keywords that you could target and also evaluate the effectiveness of your own keyword strategy.

2. Backlink Analysis

Backlinks are still an essential ranking factor in SEO. Backlink analysis helps you to identify your competitor’s backlinks, including the type of backlinks, their quality, and the anchor texts. You can use tools such as Ahrefs, Majestic, and Moz to carry out a backlink analysis. By analyzing the backlink profile of your competitors, you can identify the websites they are getting backlinks from, the anchor texts they are using, and how many backlinks they have. All this information will help you to create a better link building strategy for your website.

3. Content Analysis

Your competitors’ content can be a rich source of information. Analyzing your competitors’ content will help you understand the topics and keywords they are focusing on. You can use tools such as Buzzsumo and SEMrush to analyze your competitors’ content. Look for the type of content they are publishing, such as blog posts, infographics, or videos. Also, look for the length of their content, the topics they cover, and the engagement they are receiving from their audience. All this information can help you to create better content that is more engaging and relevant to your target audience.

Chicago SEO company competitor analysis is a crucial part of any SEO strategy. By analyzing your competitors, you can identify the gaps in your own strategy and develop a plan to improve your SEO tactics. The top 3 SEO competitor analysis metrics that we have discussed in this article are keyword analysis, backlink analysis, and content analysis. Use these metrics to analyze your competitors and improve your overall SEO strategy. Remember, there is always something to learn from your competitors.

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